Email remains one of the best-proven methods for reaching a broad audience and cultivating long-term relationships with partners and donors. Conveniently, email also has one of the highest returns on investment of all the online marketing options!

In our last blog, we discussed how to go about choosing an email service provider that best fits your nonprofit. Now that you’ve got everything set up, it’s time to fill that email list with some fantastic current and potential donors!

Ahh yes… the annual budget. It's an exhausting exercise of crunching numbers until the coffee runs dry and you arrive at an agreement of how much money you'll need to raise and spend this year so your nonprofit can accomplish its goals.

Healthy, effective nonprofits live by annual budgets so they can get the most out of limited resources. But the budget-creation process doesn't NEED to be long and dreadful! We've gathered some tips, tricks, and best practices from industry experts to help ease the pain and equip you to create an effective budget for your nonprofit.

Email is a popular marketing and communication form for businesses and charitable organizations alike—and for a good reason! With email updates, you can do everything from sharing about accomplishments, needs, and events to attracting and engaging new audiences for very little money.

But how is an organization to choose the right email marketing tool or software to maximize its marketing potential! There are so many options to choose from and factors to consider. Have no fear! We put together a quick guide to help you find the best email marketing tool for your nonprofit.

In 2023, Facebook remains one of the easiest, most affordable, and effective ways for nonprofits to expand their audience. A few years ago, Facebook added a feature that allows charities and nonprofits to add “Donate Now” buttons to their organization page.

With all the buzz and traffic on Facebook (and the continued success of social media fundraising campaigns), many nonprofits see this as great news for fundraising! But is it really? What are the pros and cons? And how do you add this button to your organization’s Facebook page? We dug up all the dirt on the Facebook Donate Now button to help you decide if it’s right for your fundraising goals.

It’s been a long year, and like us, you’re probably eager to see 2021. To send 2020 off in style (or with “good-riddance”?), we thought we’d go through the past two years and look at the philanthropic landscape. And wow do we have some great news to share with you!

Here are some of the key statistics and takeaways we think are important to keep in mind as you lead your nonprofit in fundraising and donor care.