They say that every challenge is an opportunity. We took that to heart recently when crafting our new approach for onboarding email newsletter sign ups on client websites that create Salesforce Leads to convert to Contacts records. Here's our chosen approach to overcome a common hurdle in this very standard functional need.

The challenge is this:

We dig the good folks at Pew Internet. They do some great research to uncover important trends in this, our wired world. Take some numbers from a post summarizing a recent report of theirs:

“Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.”

Not shocking news, eh? Yeah, we didn’t think so. This tidbit from another study by Pew Internet won’t be either but the percentages may surprise you

On Tuesday, we posted an update on the latest features we tossed into our Soapbox Donations tool with its integrations with Salesforce. We also compared ourselves to Scrooge McDuck - favorably, of course. He is a lovable Disney character, after all.

Beyond the additions to Soapbox Donations, we also made some other tweaks and enhancements to the Soapbox platform. As always, we're indebted in that effort to some great clients offering excellent ideas to implement and identifying annoying bugs to exterminate. Thanks to the following folks for their helpful contributions on both fronts: