We dig the good folks at Pew Internet. They do some great research to uncover important trends in this, our wired world. Take some numbers from a post summarizing a recent report of theirs:

“Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.”

Not shocking news, eh? Yeah, we didn’t think so. This tidbit from another study by Pew Internet won’t be either but the percentages may surprise you

On Tuesday, we posted an update on the latest features we tossed into our Soapbox Donations tool with its integrations with Salesforce. We also compared ourselves to Scrooge McDuck - favorably, of course. He is a lovable Disney character, after all.

Beyond the additions to Soapbox Donations, we also made some other tweaks and enhancements to the Soapbox platform. As always, we're indebted in that effort to some great clients offering excellent ideas to implement and identifying annoying bugs to exterminate. Thanks to the following folks for their helpful contributions on both fronts:

We are so into money. Buckets of it. Piles of it. All for our nonprofit clients. We’re like Scrooge McDuck about this stuff.

Anything we can do to give them the power and flexibility to get more cash to rock their worlds for the social good, we’re down with. And the enhancements we just rolled into our Soapbox Donations product do just that. Here’s a taste of what they have to offer to amp up online donations strategies, particularly if that strategy uses our Salesforce integration tools:

Earlier this week, we shared how the good folks at the Groundswell Movement are achieving "massive growth" using Soapbox Engage to connect their website to their Salesforce account. One thing we didn't mention is that their primary website runs on WordPress. No fuss, no muss, though, because Soapbox Engage plays well with others.

All that goodness we mentioned about doubling their supporter list, getting thousands of online donations, managing events and offering an online search tool - all integrating in real-time with Salesforce - that is available for any WordPress user.

"Massive growth" with Soapbox Engage

"Soapbox Engage has allowed us to achieve pretty massive growth," said Isaac Luria, Senior Director for Engagement, New Media and Technology.

The Groundswell Movement is a non-profit organization in New York City, sponsored by Auburn Seminary. It was founded on the 10th anniversary of 9/11 by a Sikh American family that was exposed to anti-Muslim violence. As a new organization, building their supporter base was vital.

Within two months of launching Soapbox Engage, they doubled their supporter list.

"We have a list of 40,000 supporters now. Soon we'll likely be over 50,000 and could be over 100,000 by the end of the year," said Luria.