As part of our focus this month on avoiding fundraiser burnout and succeeding long-term, we had the pleasure of chatting with Beth Zimmerman, Founder and Executive Director of Pets for Patriots, on what keeps her fresh and focused on the success of her organization's mission.

For more on ensuring long-term success as a fundraiser, watch our free webinar, How to Raise More Money Without Burning Out, with special guest presenter Beth Kanter.

#GivingTuesday takes place on November 28th this year and wise nonprofits are already planning strategies to leverage this massive day of giving. For 2017, six key factors are conspiring to make this the perfect year for peer-to-peer fundraising - the act of your supporters asking their own community for donations on your behalf - to be a powerful addition for your nonprofit’s strategy.

Here’s why:

2016 was a high watermark for donations to nonprofits with a massive flood of dollars given in the final weeks of the year. This torrent of generosity was attributed to a number of expected factors: an economy continuing its recovery, the natural spike in donations at the end of the year, and a strong #GivingTuesday response. What was not widely expected was the outcome of the presidential election and the many in the body politic who chose to reach for their wallets to voice their protest of the incoming administration of President Donald Trump.

As hard as it is to believe, #GivingTuesday is fewer than five months away. Smart nonprofits are already planning how they'll leverage this massive day of giving. A critical piece of that strategy is segmenting their donor lists so they can craft appropriate individualized appeals to donors and would-be fundraising ambassadors. One element of that segmentation is determining who gave to your organization during last year's end-of-year giving season. In this step-by-step recipe, we'll share one way to do this using User Defined Rollups in the Salesforce Nonprofit Success Pack.

For more on extending the Salesforce Nonprofit Success Pack for Giving Tuesday appeals along with savvy fundraising strategy, watch our free webinar, Seize #GivingTuesday Success with Fundraising Wisdom and Salesforce .

DaizyLogik, a great group of folks creating custom solutions that tailor Salesforce for nonprofits, is the latest firm to join the Soapbox Engage Partner Program.