Fundraising Weekly - July 11, 2023

Fundraising Weekly Newsletter

Issue 154

Happy Tuesday, Fundraisers!

Do you know the difference between crowdfunding and peer-to-peer fundraising? Take a moment to brush up on these strategies before the rush of the fundraising season! This guide unpacks the basics and provides top strategies for both!

Scroll on down for the latest fundraising ideas and strategies relating to direct mail fundraising, SEO, and event fundraisers!

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Great Fundraising Posts

Giving vs. Sharing: The Power of Community in Fundraising

Dr. Russell James (Market Smart)

Are you asking donors to give? Or are you asking them to share? In this blog post, Dr. Russell James breaks down the difference between the two, and why motivating your donors to share with you is a more effective strategy.

The Overhead Myth, and the Pie Chart Solution

Sean Triner (Moceanic)

Have you heard people say “the less a charity spends on overhead, the better”? Did you realize that that idea is incompatible with running your organization well? You’re not the only one! This blog post explains why that idea is not useful, and how you can use pie charts to make your overhead needs clear.

In Direct Mail Fundraising, the Envelope Matters and We’re Evolving

Jason Issac (RNL)

When it comes to securing a donation that a donor has promised, every detail counts. Even the envelope! In this blog post, Jason discusses why the envelope is so important, and changes you can make so it can be as effective as possible.

SEO Content Vs. Newsletter Content: Getting Results With Your Nonprofit Blog

Celeste Barker Bright (Nonprofit Hub)

If your nonprofit doesn’t have a blog, you should. If you do have a blog, do you know that you’re getting the best results? In this post, Celeste shares how to optimize your blog to make it as interesting as possible for your audience, and draw more people to your organization.

5 Research Backed Trends to Help You Finish 2023 Strong

Care2 Team (Care2)

We’re halfway through 2023! Maybe everything is going well for you, or maybe you need some help to get the year back on track. Either way, this blog post can help. It features 5 trends that will make sure you finish the year strong.

8 Event-a-Thon Variations to Shake Up Your Next Event

re:charity (re:charity)

Looking for a fun way to raise money? Consider an event-a-thon! This blog post digs into what an event-a-thon is, some of the variations you can implement into your fundraising campaigns, and a few different ways you can shake up your event and make it more interesting.

10 Things to Make Your Fundraising Email Stronger

Jeff Brooks (Future Fundraising Now)

Email marketing is one of the best tools in our fundraising toolbox. But are your emails the best they can be? In this post, Jeff shares 10 things you can do to make your fundraising email stronger.

Don’t Take a Vacation from Your Donor Communication

Ann Green (Ann Green’s Nonprofit Blog)

It’s summer! Hopefully, you and your team are getting to take summer vacations. This may be a quieter time for your nonprofit. But don’t get too quiet. In this blog post, Ann shares the importance of consistent donor communication and some unique ways to connect with them over the summer.

How to Conduct a Risk Assessment for Your Nonprofit

Jon Osterburg (NonProfitPro)

When circumstances are favorable for your nonprofit, risk management may seem unnecessary. But it’s essential to develop a strategy for managing risks, as it can be your nonprofit’s saving grace in all types of challenging situations. In this blog post, Jon breaks down how to conduct a risk assessment into manageable steps.