Soapbox Engage Blog

Issue 116

Happy Tuesday, Fundraisers! Have you taken some time to enjoy October? Over the weekend I had the chance to volunteer at a local community garden and prep some beds for end-of-the-season garlic planting. I even got to take a few green peppers home and make a soup to share with friends. However you choose to spend your autumn days, I hope you are able to slow down and be with loved ones!

Keeping up with the theme of Giving Tuesday prep, I wanted to share this helpful blog we wrote last year about Donor Retention After Giving Tuesday. Yes, that’s right— when planning your Giving Tuesday campaign, you should include the steps you want to engage your donors once the day has passed. It’s a lot to consider, but we break it down into some simple steps here!

Scroll on down for more great fundraising content relating to email marketing, text to give, and donor acquisition. Enjoy!

You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!

Great Fundraising Posts

Four Powerful Reasons Donors Give to a Nonprofit

Dathan Montes (greater giving)

To effectively appeal to potential donors, you have to understand why they give. You can harness the science behind why people give for more successful fundraising campaigns. This blog post offers four of the reasons donors choose to give.

Join a Nonprofit Board to Build Your Tool Set

Jeff Brooks (Future Fundraising Now)

As a busy nonprofit professional, the thought of joining another nonprofit’s board is probably one of the last things in your mind. But it can be a valuable way to learn. In this blog post, Jeff breaks down why joining a nonprofit board will help you build your tool set.

4 Ideas for Incorporating Text to Give in your Fundraiser

Kelly Velasquez-Hague (get fully funded)

Text to give is a powerful donation tool that offers your donors a chance to give right from their phones. It might even encourage donors to give more frequently. This blog post offers 4 ideas for how you can incorporate text to give into your next fundraiser.

Tackle Donor Acquisition Data Like a Data Marketing Pro: 4 Tips

Gabrielle Perham (give central)

Donor acquisition may be something you struggle with, and aren’t sure how to tackle. But it doesn’t have to be that way. Data marketing can help shed light on your potential donors and improve your acquisition rate. In this blog post, you’ll learn how your nonprofit can leverage data marketing to improve your donor acquisition processes.

How Blockbuster Movies Can Help You Make the Perfect Fundraising Ask

Dr. Russell James (market smart)

You’ve probably already heard how storytelling is the key to strong fundraising. And the story you see in many of the largest films, “the Hero’s journey,” can be very helpful to you. In this blog post, Dr. Russell James breaks down how the stories of major movies can help you make the perfect fundraising ask.

Embedding Purpose-Driven Communications into Email Marketing

Devon Rose Turner (sgEngage)

Purpose-driven communications are communications that put your brand-purpose at the center. This blog post offers tips for how you can use purpose-driven communications to build lasting relationships with your audience.

Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline

Richard Perry and Jeff Schreifels (Veritus Group)

You may think you must constantly go out and cultivate new major donors, but that’s not true. Your future major donors are already in your donor pipeline! This blog post explains how a mid-level program will help you identify, cultivate, solicit, and move qualified donors into major gift portfolios.

Are You Fundraising in the Right “World?” It Makes All the Difference!

Russell James (moceanic)

As fundraisers, we simultaneously have to live in two different worlds- the “story world” and the “commerce world.” This is a tricky balance to manage. Sometimes, our fundraising efforts fail because we are in the wrong world. This blog post offers tips to make sure you are fundraising from the right world.

Frontline Fundraiser Credentials: 6 Things That Matter

Richard Perry (NonProftPro)

When it comes to being a frontline fundraiser, it’s not a long list of professional credentials that matter. Having a certain degree or certification is not what will make you successful at major gifts. In this blog post, Richard Perry offers 6 credentials that actually matter for a frontline fundraiser.