Can you think of a website you recently visited that was beautiful and easy to navigate? How did it make you feel? It probably caused you to stick around longer, browse a little more, or consider adding a few extra things to the shopping cart.
Now recall a website you visited that was of poor design or quality. Did you stick around? Did you find what you were looking for? Did you trust the content or products?
Websites are increasingly essential for the success of any nonprofit and for-profit business. A useful website provides important (and engaging) information, reinforces an organization's credibility, and helps the fundraising efforts.
In the same way that a good website can build trust and help get the word out about your mission, a bad website can actually be harmful for your organization!
The great news is you don't have to be tech-savvy or hire a full-time web designer to have a beautiful, high-quality website! You also don't need to shell out thousands of dollars for a custom website design right away (though we do recommend that down the road).
With the help of a website builder, or a content management system (CMS), even the most tech-challenged people can create a functional website without breaking the bank. We've rounded up three website builders that are easy and cost-effective for nonprofits who want to build a basic website to tide them over until they can invest in a custom website for their organization.