Salesforce.com is predicted to become the leading constituent relationship management (CRM) application in the world in 2013. It is ranked as the most innovative company in the world by Forbes. That's ahead of Apple and Amazon and others.

And it gives away its product away free of charge for up to 10 user licenses to nonprofits and higher education institutions - with deep discounts beyond those initial 10 licenses.

More and more organizations are adopting Salesforce.com as their CRM of choice to supercharge social change. There are more than 16,000 that have done so already.

How can your organization get the most out of Salesforce.com to transform its mission through a CRM that works as hard as you do?