As the fundraising landscape shifts with the new tax law and total donations to all nonprofits is projected to drop 5% in 2018, it is critical that your fundraising efforts are wisely and effectively directed. But how do you know what’s wise and effective - and what’s all wrong?
In this 45-minute webinar where we share six tips for getting smarter with your 2018 fundraising along with specific tactics that leverage the Salesforce Nonprofit Success Pack to inform success. By the end of this webinar, you'll be able to:
- Cultivate an attitude of inquiry
- Know how and why to use Google Analytics
- Implement inbound marketing codes to analyze outbound marketing messaging effectiveness
- Use targeted campaigns to test outbound messaging
- Create A/B tests for online donation forms with Experiments in Google Analytics and evaluate their results in Google Analytics and across twelve key metrics in Salesforce
- Capture and report on marketing intelligence in Salesforce and the Nonprofit Success Pack
Throughout the webinar, we'll be sharing real-world examples using our Soapbox Engage Donations app to demonstrate how these tips can take your fundraising to the next level.
Broadcast date: 2/22/2018