Repeat donors are essential to successful fundraising efforts. They can also be notoriously difficult to come by, and are becoming more so. Between 2008 and 2015, donor retention across the nonprofit sector declined 8%.
How do you buck the trend and develop lasting relationships with donors? One powerful way of doing so is by expressing exceptional gratitude.
Watch this 45-minute webinar as we discuss strategies for expressing exceptional gratitude and developing relationships with donors that last. We'll also cover a number of tactics for use in the Salesforce.org Nonprofit Success Pack to operationalize gratitude and become a thankful nonprofit. At the end of this webinar, you’ll be able to:
- Know when, how and what to say in your thank you letters
- Look at a few examples of stellar thank yous and understand the components that make them so great
- Perfect your legalease. Know the IRS requirements so your donors have what they need for tax write-off purposes
- Incorporate different ideas for thanking donors outside of your letters and emails to improve donor retention
- Use the Email Acknowledgement feature in the Salesforce.org Nonprofit Success Pack
- Customize the Salesforce.org Nonprofit Success Pack to further operationalize gratitude
Broadcast date: 6/15/2017