As the clock struck midnight on New Year’s Eve, we ushered in not only a new year but a new tax code that reshapes our economy in fundamental ways. Experts predict the new law will cause a drop in charitable donations of around $14 billion in 2018, or 5 percent of the $282 billion that nonprofits raised in 2016.
Key to responding to the changing charitable landscape is mapping your donor's journey with your organization and using it as a tool for effective long-term relationship building.
Join us for this 45-minute webinar where we'll share time-tested strategies and helpful Salesforce suggestions to navigate the times. By the end of this webinar, you'll be able to:
- Understand the potential implications of the new tax law for your nonprofit and its 2018 fundraising
- Articulate the importance of the donor journey
- Create a map of a supporter's journey with your nonprofit
- Leverage the power of Salesforce and the Nonprofit Success Pack to record actionable donor data that will boost results
Broadcast date: 1/25/2018