You wouldn’t ask someone you just met for a huge favor, would you? It would be wildly presumptuous bordering on straight up inappropriate to skip all the natural stages of getting to know someone - like friendly introductions, hanging out over coffee, and the other little and big aspects of building a relationship.
So what’s the nonprofit version of asking someone out for coffee before hitting someone with a big ask? We'll explore that question and offer concrete answers to move folks along the ladder of engagement - all while offering helpful Salesforce tactics for tracking their journey! By the end of this webinar, you'll be able to:
- Better use social media to engage with key communities
- Understand the power of various kinds of advocacy to both advance your mission and build your supporter based
- Know cost-effective options for advertising to reach new audiences
- Use events to activate your supporters
- Track and report on supporter engagement in the Salesforce Nonprofit Success Pack
Broadcast date: 4/26/2018