Effective data-driven fundraising can transform your efforts and boost donations. But how do you know which alphabet soup of formulas give results that move beyond just summarizing the past and provide clear-eyed, future-focused fundraising success?
Watch this 45-minute webinar as we dive into the beauty that is Lifetime Value (LTV) in a way that doesn't require a master's degree in data analytics. We'll also outline tactics with tools in the Salesforce.org Nonprofit Success Pack you can use to calculate this metric for your own organization. At the end of this webinar, you’ll be able to:
- Determine the gross LTV for your organization
- Create and execute strategies to define and incorporate fundraising costs in LTV calculations
- Use LTV to drive decisions for your fundraising program to improve donor retention and lapsed donors reactivation
- Combine LTV with other fundraising metrics to be a well rounded data-driven organization
- Determine Consecutive Years Giving for each Contact and Average Donor LIfespan for your organization in the Salesforce.org Nonprofit Success Pack using User Defined Rollups
- Calculate gross Lifetime Value in the Salesforce.org Nonprofit Success Pack
- Create a Dashboard to display essential fundraising metrics in the Salesforce.org Nonprofit Success Pack
Broadcast date: 4/20/2017