Research shows it can cost ten times more to acquire a new donor than to keep a current one. Excellent donor retention is an essential element of successful fundraising. But how do you keep donors donating?
In the marathon that is your fundraising year, this 45-minute webinar is designed as a brief rest stop to fuel up with vital strategy, excellent ideas, and an abundance of Salesforce Nonprofit Success Pack knowledge that will empower you to achieve dynamic donor retention. As a result of this webinar, you’ll be able to:
- Set your donor retention goal
- Learn more than a dozen ideas for increasing donor retention
- Celebrate incremental success to stave off burnout and focus on the end goal
- Track donor retention for the year in the Salesforce Nonprofit Success Pack
- Display current donor retention stats against your goal in a Dashboard in Salesforce
- Create scheduled Reports in Salesforce to update key staff on progress toward your goal
Broadcast date: 9/21/2017