You made it! The craziness of the giving season has calmed and your end-of-year campaign was a huge success! Now, what do you do? In this webinar, we'll offer planning tips to ensure 2017 is your best fundraising year yet! Veteran fundraiser Marisa Taylor will share tips, tricks and ideas on how to build your fundraising calendar to transform planning into reality. Learn what tools she’s implemented to engage and mobilize donors.
In this 45-minute webinar, we will go over these steps to build your 2017 fundraising calendar:
- Developing and maintaining your annual fundraising calendar
- Creating a marketing and communications calendar to strategically schedule your messaging
- Working backwards from hard deadlines to give yourself enough breathing room to plan
- Visualizing the donor journey's with your organization, and how it correlates with important dates
- Understanding why the fundraising calendar and the marketing and communications calendar need to work together
- Developing ways to connect with donors that are not all about the donation, and how to build those into your year
- Gaining inspiration from real-world examples of a successful fundraising calendar
Broadcast date: 1/12/2017